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Courtesy of https://blog.shareaholic.com/facebook-mobile-referrals-02-2014/
Would they increase too? Or suffer for the sake of ad dollars?
In October, we released a report which noted Facebook mobile’s share of traffic grew 253% year-over-year (Sept’12-13).* Impressively, mobile contributed a quarter of the social network’s overall referrals to sites.
But last month, we discovered share of visits from Facebook mobile among our network of 200,000+ sites reaching more than 250 million unique visitors each month increased 197% since September. Facebook mobile drove 8.25% of the overall visits sites received in January.
This is demonstrated not only by the fact that mobile made up 53% of its advertising revenue in the fourth quarter, but by its commitment to providing a better mobile browsing experience with the introduction of its Paper app.
In January, Facebook’s share of visits was 16.21%. Finally, Facebook mobile, with an 8.25% share, accounts for more than half (50.89%) of Facebook referrals.
The answer to the question: Would Facebook mobile referrals also increase as the site grows its users and mobile ad sales? YES.
What does this mean for marketers?
Earlier this month, Nielsen published a report titled, The Digital Consumer. Revealing growth in mobile usage, it’s hard not to recognize with our obsession with our palm-sized devices.
Effectively, if your business or blog isn’t very usable on a mobile phone, you’ll want to invest more resources into building a mobile experience your visitors can’t get enough of — or at least one they won’t hate (gif sourced from geekosystem).
How much traffic does your site get from mobile devices? Let’s discuss in the comments!